Tell me honestly have you also heard these terms a lot in the office but never knew about any of these really? Well, you are not alone in this, my friend, there are millions of you in the world. Thanks to who, we are writing this blog today. Humans are evolving so much in the postmodern world that it is impossible to understand why what we were doing for the last 19 centuries when we have achieved so much in the previous two? Forget about it; let’s talk about the task in hand; we are starting with SEO.

SEARCH ENGINE OPTIMISM (SEO)

It is true that the internet has changed our lives, but Abbotsford SEO has transformed the way we do business. When previously humans were mostly dependent on physical means of trading/business, the scenario changed drastically with an online business. People are buying and selling things on the internet these days. But how does a customer find them? By searching about them on a search engine. But, then again, there are so many businesses of the same sort, how will search engine define, which one to show on top of their results? This is where SEO enters the game of SERPS (search engine result pages). A search engine will only rank those websites on the top, which’s SEO game is stronger and will be following all the guidelines by a search engine.

SEM OR SEARCH ENGINE MARKETING

SEM is very close to PPC; one can say that it is a stem of it. What does a business need to do to grow? We have been advertising for ages, and this is exactly what we are doing with SEM. It is a way of keeping up the business in this increasing competitive selling platform. The advertiser, in this case, is paying the search engine to keep its engine on top of SERPs. People bid for the keyword, and when they get it, whenever a person would search for those sets of keywords, a business site of the highest bidder would show up on the search page.

PPC (PAY PER CLICK)

Pay Per Click is a sub-branch of SEM. In both things, the interested person will get to pay money to the search engines for boosting their ranking. When in SEM, the payee will pay only for bringing his/her business up on SERPs, PPC, on the other hand, is a straightforward advertisement; the searcher will click on it and will directly be taken to the payee’s website.

CONCLUSION

So, this was all about pay per click, search engine marketing, and search engine optimization. The concepts are quite clear, and for the last time, SEO is making an unpaid or less expensive mean of getting your business on the top of search pages. SEM is first bidding for the keywords and then paying the search engine for keeping their website on the top of the search engines. And all these things are related to the design of your website. SEO and SERPs placing are highly related to web design, and I used to know someone from Abbotsford web design, comment on the blog, I will recommend you to a good agency.